Custom-built CRM
We'll build your company's CRM.
For free.
Not a template you bend to fit. A system built around how your business actually runs — live in about two weeks. $229/month keeps it hosted, backed up, secured, and maintained.
The build is free on a 12-month plan. No card to book a call.
Leads
+ New leadAfter-hours · answered
100%
New leads · this week
18
Avg call → booking
42s
Tools replaced
9
Jordan M.
Coastal Exteriors
Marcus T.
Halifax Roofing
Dana W.
Lee P.
Fenced In Co.
Priya S.
Comfort HVAC
Marcus T.
WONRoof repair · Thu 9:00 AM
$4,200
Jobs
Auto-scheduleRoof repair — 14 Maple St
Halifax Roofing · Marcus T.
Scheduled
Thu · 9:00 AM
Est. value
$4,200
Assigned to
Animated preview of the TidalCRM dashboard: on the Leads screen, a lead card advances across the pipeline from New to Contacted to Qualified to Closed Won as the column counts update. The view then switches to the Jobs screen, where a job's status cycles from planned to approved to scheduled and a team member gets assigned, before looping back to Leads.
You already know the shape
of the problem.
Every generic CRM asks your business to become a slightly different business. Most owners just absorb the difference.
The fields nobody fills in.Two-thirds of the form is for somebody else's workflow, so your team skips it — and the reports built on it are fiction.
The step that lives in a spreadsheet.The one part of the process the CRM won't model, so it moved to Sheets. Now the real state of the business is in two places.
The handoff that only works because Dana remembers.No system owns it. When Dana is off, it doesn't happen.
The tool that bridges two other tools.Zapier holding together software that was supposed to replace the manual work.
What "custom" actually means
Your objects. Your stages.
Your words.
Not a theme. Not a custom field bolted onto someone else's data model. Same core underneath — two completely different systems on top.
CRM
HomeLeadsOpportunitiesAccountsContactsForecastsCampaignsReportsOpportunities
142 recordsImport12 of 18 required fields empty · Custom_Field_07 — unused
Off-the-shelf CRM
- Leads → Opportunities → Deals
- Stages named for enterprise software sales
- Fields you don't use, hidden not removed
- Your real workflow, in a spreadsheet beside it
- Reports about the wrong things
Northside
Today DispatchJobsSitesMaintenance Money QuotesInvoicesDispatch
Thu 14 Aug+ New jobBuilt for you
- The records your business actually keeps
- The stages your team already says out loud
- Only the fields that get filled in
- The awkward step, modelled properly
- Reports on the numbers you run on
How the build works
Four steps. You see the design before we build it.
Blueprint call
Sixty minutes walking through how work actually moves through your business — who touches what, and where it currently breaks.
60 minutes
Written design
You get the design of your system in writing — records, stages, automations, who sees what. Nothing gets built until you've read it.
2–3 days later
We build it
Your CRM, configured to the blueprint, with your data migrated and your team's logins ready.
~2 weeks
Live — and we run it
We host it, back it up, patch it, and pick up the phone. You use it.
Ongoing
The part that sounds too good to be true
Why we can build it for nothing.
Most CRMs are one app with the screens welded to the data. Ours is split in two: a core that holds your data and your rules, and a front end we shape around you. Building your system means shaping the second half — not writing software from scratch. That's why your build takes two weeks instead of six months, and why we can do it for free.
The core
Shared, maintained, and hardened across every customer. Security patches and new capability land for everyone at once — including you, forever.
Your layer
Your records, your stages, your automations, your branding. Shaped during the build and changed whenever your business changes.
It also means you're not stranded on bespoke code nobody else can maintain. You're on a platform that keeps improving, wearing a shape that fits only you.
Shapes we've built
Same core. Completely different systems.
Every one of these started as a blueprint call. None of them look alike.
Dispatch
ThuTimesheets → invoice · 3 sites logged
Field service
Dispatch board, site history, recurring maintenance contracts, and technician timesheets feeding invoicing directly.
See the build →Recalls
This weekConsent on file · signed 12 Aug
Clinics
Recall scheduling, treatment plans across visits, and consent capture attached to the patient record.
See the build →Route
Tue AM · Team 2Recurring operations
Route planning, per-site checklists, supply tracking, and quality photos tied to each visit.
See the build →Chairs
Sat · 3Commission 35% · $148 to R. Silva
Appointment businesses
Chair-level booking, client preference history, package balances, and staff commission at the line level.
See the build →Every build starts from the same working core.
A voice agent picks up when your team can't, books into the same calendar, and logs the call.
Quotes chased, reminders sent, and reviews requested without anyone remembering to.
Schedule, site details, notes, photos, and sign-off on the phone in their pocket.
Quote to invoice to payment, with the numbers reconciled instead of retyped.
What the monthly covers
The bill you'd otherwise be paying yourself.
Build your own and this is the part nobody quotes you for — the running of it, every month, forever.
Run, monitored, and scaled. Nothing for you to provision.
Isolated per customer — your data does not share a table with anyone else's.
In transit and at rest, end to end.
Taken every day and tested, so a bad afternoon isn't a bad quarter.
Who changed what, and when — on the record.
Row-level permissions, so people see their work and not everyone's.
Security patches and new capability land automatically.
A person who knows your build, because they made it.
The stack you're currently holding together.
Most of what you pay for every month exists to bridge the gap between tools that were never meant to work together.
One system, shaped to your process, replacing all of it.
Pricing
Free to build. Priced to run.
All prices in CAD, monthly. The software is month-to-month — the 12-month term applies only if you take the free build.
Pro
$229 /mo
$2,500 build — free on 12 months
- 5 seats
- 150 jobs / month
- 1,000 chatbot messages
- 100 voice minutes
- Standard build: your records, pipelines, forms, branding
- 2 integrations + data migration
Premium
$399 /mo
$5,000 build — free on 12 months
- 10 seats
- 500 jobs / month
- 3,000 chatbot messages
- 300 voice minutes
- Custom modules
- Priority build queue
The free build requires a 12-month plan. Leave before month 12 and the waived build value becomes due. Your data is yours and exportable at any time, including on the way out. Running a multi-location or white-label operation? Talk to us.
The questions everyone asks.
What's the catch?
A 12-month plan. We spend real time building your system, so we ask for a year of running it. Leave before month 12 and the waived build value — $2,500 on Pro, $5,000 on Premium — becomes due. That's the whole catch, and it's why it's on this page instead of in the fine print.
What happens to my data if I leave?
You export it and go. Your data is yours from day one — during the plan, at the end of it, or in the middle of a disagreement with us. We don't hold it hostage to keep you.
Am I locked into custom code nobody else can maintain?
No — that's the point of building it the way we do. Your system is a shape on a shared, maintained platform, not a bespoke application frozen at the moment it was written. You keep getting security patches and new capability without anyone re-opening your code.
How is this possible at this price?
Because we're not writing you software from scratch. The core already exists and is shared across every customer; the build shapes the layer on top of it. Two weeks of shaping, not six months of engineering.
How long until we're actually using it?
About two weeks from the blueprint call, and you approve the written design before anything gets built. If your process needs more than a standard build, we'll say so on the call rather than discover it in week three.
Is my business too small, or too strange?
Strange is the reason to call. We build for businesses between roughly 5 and 50 people whose work doesn't fit off-the-shelf software. If you're smaller than that, book the call anyway — we'll tell you straight whether a build is worth it yet.
Tell us how your business actually works.
Sixty minutes on a call, a written design a few days later, and a system built around it. The build costs nothing.
No card to book. The 12-month plan applies only if you take the free build.